Downtown Disney LEGO Store Workers File Unfair Labor Practices Against LEGO
UFCW 324
FOR IMMEDIATE RELEASE
December 5, 2025
Contact: Jenna Thompson, jthompson@ufcw324.org, 949.246.1620
Downtown Disney LEGO Store Workers File Unfair Labor Practices Against LEGO
Buena Park, CA – Today, the United Food and Commercial Workers (UFCW) Local 324, the union supporting LEGO Store workers’ unionization efforts in Downtown Disney, announced that it has filed an unfair labor practice charge against LEGO, alleging that the company is using illegal union-busting tactics and violating the rights of workers. The Union alleges that LEGO has unlawfully restricted employees from discussing the Union at work and heightened its enforcement of work rules in response to the workers’ organizing activities.
Two months after publicly announcing an effort to unionize the flagship LEGO Store, workers report that the company has attempted to undermine support for forming a union. LEGO Store workers, known as “Brick Specialists,” report being targeted by managers under the direction of a consultant hired by LEGO who claims to be a “labor educator” and who has been a daily presence in the store for nearly two months. The “labor educator” refuses to tell workers his last name or employer, and meets with workers one by one, working in apparent coordination with store managers. In addition, workers report that the company has flown a series of managers in from other states to work in the small retail space, even though workers complain of being blocked from working more than 27 hours per week.
“We started organizing because we felt like the low pay, lack of benefits, and understaffing was a fixable problem, and with all the union members around us at the Disney Resort, we just wanted equal treatment,” said Melissa Gonzalez, a brick specialist. “I asked for a voice on the job, not a target on my back.”
LEGO has also hired the anti-union law firm Jackson Lewis, which has been reported to have used “scare tactics,” “delay and deny” strategies, and a “divide and conquer” approach to help defeat unionization efforts.
This is not LEGO’s first union-busting campaign. The company retained the law firm Littler Mendelson in 2023 to suppress a unionization effort from park engineers at Legoland in Carlsbad, California.
“We hoped LEGO would’ve respected our right to unionize, as they claimed they’d do, but the way they have responded to us has made me lose faith in a company I really loved,” said Connor Vescelus, a brick specialist. “The union-buster is clearly here to divide and confuse us, and I thought LEGO was better than that.”
Despite LEGO’s response to workers’ organizing efforts, the company claims in its own business principles that, “workers have the right to form or join trade unions and take part in union activity, select their own representatives and to bargain collectively without interference, obstruction, influence or sanctions from employers.”
“LEGO would rather spend money on a labor consultant and union-busting law firm than respect our right to form a union, but we aren’t going to give up. We want to see real change in this store, and they should have invested that money in us instead,” said Roy Silva, a brick specialist.
The unfair labor practice charge now awaits action from the National Labor Relations Board.
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